Audience-Specific Program Development

Creating a medical awareness cable channel for the general public is very difficult because our viewing culture is more comfortable being entertained than educated. It takes months or years for individuals to find the channels that best fit their viewing preferences. Education is usually not considered unless it has the correct formula. Recently, health-related programming has become more popular simply because program developers have included storytelling as part of the entertainment ingredient. It’s like the saying, “Just a spoon full of sugar helps the medicine go down.” Medical awareness programming over public airways has been sweetened with entertainment elements, thus capturing a larger audience.